Revenue Operations
That Drives Predictable Growth
Understanding
What is RevOps?
Revenue Operations aligns your sales, marketing and customer success teams around a single goal: predictable, scalable revenue growth.
It's the integration of people, processes, data and technology across every revenue-generating function in your business.
Alignment is Your Competitive Advantage
Misaligned revenue teams don't just underperform, they hand wins to competitors. Fix your engine. Own your market.
Your sales & marketing teams don't talk
- Marketing generates leads that Sales don't trust.
- Sales complain about lead quality.
- Deals stall in the pipeline and no one knows why.
Your data is everywhere, but you can't see it
- Customer info lives in spreadsheets, email inboxes and Slack messages.
- No single source of truth.
- No way to forecast accurately.
Manual processes slow everything down
- Your team wastes hours copying data, chasing approvals, and maintaining spreadsheets.
- Revenue-critical workflows depend on someone remembering to do something.
You can't see what's broken, so you can't fix it
- Pipeline conversion rates vary wildly.
- Customer acquisition costs keep climbing.
- Bottlenecks exist, but you can't pinpoint them.
- Leadership expects growth - but you're flying blind.
Avidity helps revenue teams eliminate friction, align around data, and predictably scale. Let's audit your pipeline and show you where the money is leaking.
Contact us nowProven Results
Data-Driven Impact
Conversion Increase
From initial enquiry to client within 6 months. Started at 17% in month one.
Revenue Influenced
Through our strategies and implementation across our client base.
CRM Adoption Increase
15 migrations where CRMs became integral to business strategy.
Our Difference
Strategy First. Technology Second.
Most RevOps firms are tech consultants playing strategist. We're commercial strategists who architect revenue systems. We don't just implement tools.
We solve revenue problems. Strategy drives every decision.
Traditional Approach
- Platform implementation focus
- Developer-led strategy conversations
- Generic best practice templates
- Limited sector expertise
- Tech stack optimisation mindset
Our Approach
- Revenue model analysis by COOs, CCOs and revenue analysts
- Deep private equity and VC investing into finance experience
- Bespoke architecture for your business model
- Complex data mapping and integration expertise
- 50+ successful RevOps implementations
- £10M+ in revenue influenced through our work
What We Do
Our Services
Testimonials
What Our Clients Say
Louise is a real visionary and her knowledge of CRM systems and automations and how to integrate it with the organisation's overall strategy is outstanding. She has my highest recommendation from a professional standpoint, but she is also one of the most genuine and fun people I could ever have hoped to work with!
The team at Avidity have provided us with the confidence to implement a marketing strategy fit for the next stage of ARC's development (and the next century)!
This is not fluffy London agency stuff, this is data driven decision making.
Louise is a total pleasure to work with. She consistently brings great ideas to the table in terms of strategy and approach, she's focused on outcomes not output, and has the practical experience to deliver projects. Louise is approachable, consistent, and delivers results.
Trusted By
Industry leaders we've partnered with
Expertise
Who We Work With
Financial Services
- Complex client onboarding workflows
- Long sales cycles with sophisticated nurture
- Multi-stakeholder decision processes
- High-value client relationship management
- Compliance and regulatory reporting
- Full financial reporting
Private Equity & VC
- Portfolio company revenue operations
- Due diligence support for investments
- Revenue engine standardisation across portfolio
- Data room preparation for exits
- Scalable RevOps for growth-stage investments
- Performance visibility for LPs
For Private Equity & VCs
Revenue Operations for Your Portfolio
We partner with Private Equity firms and VCs to embed world-class revenue operations into their portfolio companies. Get the data visibility you need while building scalable revenue engines your investments can rely on.
Partner With Us
Data Visibility
Get the reporting and metrics you need to see across your portfolio companies.
Scalable Revenue Engines
Build repeatable revenue operations that grow with your investments.
De-Risk Growth
Proper RevOps infrastructure reduces execution risk in your portfolio.
Portfolio Standards
Implement consistent revenue operations across your investments.
Insights
Latest Thinking
How to Actually Improve Revenue Operations Using CRM Software
Let's start with an uncomfortable truth: your CRM isn't improving your revenue operations. You bought it thinking it would magically align your teams, clean your data, and print money. Instead, it's become an expensive digital filing cabinet that your sales team actively resents and your marketing team doesn't trust.
How to Hire a Revenue Operations Consultant for a Mid-Sized Business
Let's be honest. Your sales team thinks marketing's leads are rubbish. Marketing insists sales couldn't close a door, let alone a deal. Customer success is drowning in tickets because nobody told them about the promises sales made. And you? You're stuck in the middle, watching revenue leak out of your business like water through a sieve, wondering why the hell nobody can give you a straight answer about your pipeline.
RevOps Tech Stack Optimisation for B2B: What to Ask Your Consultants to Separate the Experts from the Chancers
Your tech stack is probably costing you more than your office lease. Not just in subscription fees—though let's be honest, those are eye-watering—but in wasted time, duplicated effort, missed opportunities, and the soul-crushing frustration of tools that don't talk to each other.